Unless you’re actively defending against bad bots, these decisions could be way off base and extremely costly. ![]() Your marketing and customer experience colleagues track user behavior to improve customer journeys or buy advertising. If all that wasn’t bad enough, bots are also trying to skew the data your company uses to make decisions. What are these bad bots doing? Interrupting good customer traffic, committing fraud, and stealing information - just ad fraud alone is set to exceed $3.3 billion in 2018! Bad Bots Are Affecting Your Company More Than You Might ThinkĮvery online customer touchpoint - including websites, mobile apps, and APIs - is being attacked by bots.
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